Having just completed an Assignment for College on the Importance of E-Commerce to Benefit Cosmetics, I realise how much more I LOVE IT!
Benefit Cosmetics was created in 1976, by twin sisters Jean and Jane Ford. Born in San Francisco the twins grew up with the dream of making a brand that some day everyone would want and love. They soon realised there was a market for specialised cosmetics with NO animal testing and that was ALOT of fun!
And so... Benefit Cosmetics was born. The theme of their first store was Candy. So that when you walked in your felt like you were on a cloud and could taste everything around you. Amazing. And that is just what they did.
Now, like then, When you walk into any of their stores you feel like you are in a bubble of Light, Airy, Pink, Girly World.
The packaging and products alone speak for themselves.
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| posie tint |
The packaging unique and instantly recognisable throughout the world at this stage. As Benefit Cosmetics sells to over 30 Countries across the Globe. Including Ireland.. although it is only counters we have in specialised stores like Brown Thomas and Arnotts... I think we are all hoping that they will open a full store in the near future.
Back to the packaging and product names... posie tint for lip and cheek tint? Perfect. Well its not just that!
BADgal mascara and eyeliner. Liquid Blusher = Benetint. Concealer = Boi-ing. Foundation = Some kind-a gorgeous. Face Powder = Bella Bamba, Hoola, Dallas, 10, Thrrrob. Primer = that gal. Under-eye = Ooh la lift.
As well as selling all these amazing makeups separately, you can also get all in one kits. Like this;
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| Smokin' Eyes |
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| Beautiful Big Eyes |
Every piece of make up last for ages, so even though it is a little pricey, it does the job and less need to be bought.
So Enjoy Benefit Cosmetics! :)
Visit the website for fun make-up ideas
http://www.benefitcosmetics.co.uk/
LM
